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TV ads aren't the answer in #Maine | Bilerico

Matt Foreman, former director of The Task Force has some great insight into the NoOnOne Maine campaign:
"So, what's our side supposed to do in the heat of a campaign? Put up an ad that says, 'This will never happen! The other side is a bunch of sleazy, lying, utterly hypocritical dirtbags!' Not only does this approach turn off the movables, it simply doesn't respond to or calm the fears raised by the ads from the other side. In fact, in the brief window of a campaign there's absolutely no way to educate voters about the nature of sexual orientation or put parents at ease about talking about sex with their children. The only way through these attacks is to respond with calm and to simultaneous appeal to higher, better and still visceral values.

Finally, all of the focus on television ads, both in Maine and California, misses a huge point, namely, that advertising rarely moves more than a tiny fraction of people to change their minds on any candidate, subject or product that people feel they know well. And if there's one issue that everyone thinks they know about, it's marriage.

Yet, somehow, people expect one or two ads to be the magic bullets that make broad swaths of people on either side of the issue jump up and say, 'Damn it! I've been wrong about marriage and gay people all along!' Please.

That's precisely why, when it comes to marriage, ads cannot do it - they must be matched with face-to-face conversations with voters. That ultimately was our downfall in California - our side just didn't have the capacity to do this because the scale was too large and our infrastructure too small. In Maine, the scale is more manageable: 275,000 votes to win as compared to over 5.5 million in California."

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Chris Geidner: In Iowa, judges are ousted.

Via Chris Geidner's Poliglot blog at Metro Weekly:

"

In Iowa, which declared Iowa's marriage ban unconstitutional under the state's constitution in 2009, the National Organization for Marriage got one of its first electoral victories this year. The judicial retention elections appear to have resulted in the replacement of all three justices up for a vote this year.

Here, as of 3:35 a.m. and with 1767 out of 1774 precincts reporting, are the Iowa Secretary of State's election results:

Supreme Court Justice David L. Baker
Yes 443437 45.75%
No 525865 54.25%

Supreme Court Justice Michael J. Streit
Yes 442459 45.6%
No 527921 54.4%

Supreme Court Chief Justice Marsha Ternus
Yes 437118 44.99%
No 534486 55.01%

The court was unanimous in its 2009 ruling that Iowa's constitution required marriage equality."

Can we trust Rasmussen anymore?

HAPPY HOUR... POSTPONED.

Happy Hour Roundup will be coming late today. Fortunately, there is lots of news to report on! Unfortunately, there will be no time for me to collect it and send it. Expect it between 5pm and 6pm!